Hashtags are simply labels for the kind of conversations happening online. If you want to offer value, you need to be in the right conversations.
Hashtags: Be part of the conversations and be visible
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Branding
How do I start a brand design with you Cathie?
Branding is more than just a logo. You can see a previous blog post I wrote about how 'branding is more than just you see' where I share all the many aspects of how people interact with you and your business, how it all adds up to a brand experience that you customers...
Branding is more than just what you see
Branding is more than just what you see, it's also about the experience and how your customer feels. A great analogy for describing this is an iceberg, we all know you can only see the small tip, yet below is a huge amount of ice supporting it to float. Most people...